Boasting world-class domain registration and management services with an unparalleled management dashboard to boot, Dynadot is a major player in the domain registration and web-hosting arena. Partnering with FlowState Branding, they were looking to develop a verbal and visual identity that was worthy of both the quality of their services and their personality as a team.
We created a light, clean, and airy aesthetic for the brand utilizing a dynamic gradient that became a core component of the brand’s visual identity. The gradient was carefully crafted to convey a sense of movement using the colorful yet intentionally selected colors making up the brand palette. We made sure to include a healthy dose of blue tones into the brand palette and the gradient to retain a connection to the legacy brand. As we explored different applications of the gradient and solidified the rest of the identity, we carried the brand through the design of a website, creating numerous brand-aligned graphics across the site as well as an extensive icon library and motion graphics in select sections of the site.